Nearly 5 years ago this superb activation kicked off a very successful campaign of tropical-themed promotions across Europe.
Over 30 props and fixtures joined TRAM's reuse module, a truly sustainable approach to instore activations. TRAM's visuals-first approach, combined with powerful filters, let designers and marketers quickly choose the right assets.
Everything, including palm trees, crates, tiki bar, interactive touch screens and FSDU's, went on to create great shopping experiences at locations all over Europe. Reusing assets cut lead-times, costs, and landfill waste at every activation.
Almost five years later, several assets are still busy creating impact at the point of sale.
As for the giant, custom-made pirate ship? She went on to add real impact to two smaller promotions before finding a permanent home at a downtown nightclub!